The Microsoft Marketplace has evolved into a unified storefront that merges AppSource and Azure Marketplace, offering over 50,000 cloud and AI solutions. But for channel partners, it’s more than a catalogue—it’s a platform for modern partnering.

This session explores how the new Marketplace empowers partners to drive faster, larger, and more profitable deals through multiparty private offers (MPOs), resale-enabled offers, and contextual selling inside Microsoft products like Teams and Copilot.

Learn how to position Marketplace as a strategic lever for customer lifecycle engagement—from discovery to deployment—and why 60% of cloud marketplace spend is expected to flow through partners by 2030.